2024 Christmas Retail Sales. The 2024 holiday season will be particularly challenging due to a shortened shopping period, with only 27 days between thanksgiving and christmas. Watch the recording of our retail briefing 2024 for more detail on how the consumer markets sector performed across the golden quarter.
During november and december, retail sales see the highest activity. We forecast that total retail sales for the 2024 holiday season will reach $1.372 trillion, growing 4.8% yoy.